SAME CLOTHES, DIFFERENT GIRLS: IRIS LAW AND AMELIA GRAY FOR DKNY
Fashion spent decades putting two women in the same dress and asking who wore it better. DKNY has a different answer: who cares? For Fall 2026, Iris Law and Amelia Gray wear the same clothes without becoming the same girl. Photographed by Mikael Jansson under the creative direction of Trey Laird, the two friends appear together across New York, sometimes coordinated, sometimes deliberately at odds. In one image, they wear matching pinstripe minidresses. In another, the same animal-print faux-fur coat. The repetition is the point. On Gray, clothes feel cleaner and more controlled; on Law, they take on a downtown nonchalance. Same garment, different attitude.
It makes a surprisingly convincing argument for personal style at a time when fashion is obsessed with packaging identity into something instantly recognisable. Clean girl, office siren, indie sleaze, quiet luxury: pick an aesthetic and dress accordingly. DKNY reverses the equation. The clothes don’t tell you who to be. You tell the clothes who you are. New York has always been useful for that kind of contradiction. DKNY’s Fall collection moves between the city’s familiar binaries: uptown polish and downtown disorder, masculine tailoring and exposed skin, sportswear and heels. Blazers and waistcoats meet cropped knits, relaxed trousers and denim; an oversized sports top is worn with leggings and heels. Nothing stays completely on one side. Neither do Law and Gray.
Their casting works because the campaign doesn’t pretend individuality means dressing differently. In fact, it suggests the opposite. Two women can wear the exact same dress, borrow the same codes and occupy the same city without becoming interchangeable. Maybe personal style isn’t about finding clothes nobody else has. It’s about making the same clothes impossible to mistake for anyone else’s.
Words by @alraco43